Many teenagers come to see themselves primarily as consumers. It's a self-image marketers are only too happy to encourage and exploit. This is an excellent resource to educate young people about advertising, consumerism and marketing.



Grade Level: 4-12
US Release Date: 1998     Copyright Date: 1998
DVD ISBN: 0-7722-1171-X     VHS ISBN: 0-7722-0736-4

Reviews "This well-rounded video...discusses several key issues, including peer pressure, how media shapes society, the role of the advertising sector in targeting teens, and the resultant socialization process...Filled with one on one confessions of teens regarding their desire to fit in, and their often irresponsible spending habits...All the Right Stuff is accompanied by clear, narration, and has a contemporary flair...A very creative and well-done film...recommended." Belinda L. Robinson-Jones, MC Journal "Clearly illustrates the interlinkages among larger economic structures, the media, youth cultures, and the experiences of individual youth...would be valuable in any courses that address youth culture, consumerism, or mass media." Tami Bereska, Dept of Sociology, University of Alberta "Here is the mall as a school for consumerism, owned and operated by adults, but functioning to instruct teens in mindless consumption...Recommend(ed) for use in sociology...and communications...courses." John D. Jackson, PhD, Concordia University Centre for Broadcasting Studies "Offers considerable insight into the reasoning of youth in our modern Western culture in which young people are not valued as citizens and community members but, rather, are signified by their ability to consume." Susan Alexander, St. Mary's College