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610-779-8226; 800-543-3764; P.O. Box 149 Oley, PA 19547
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Bullfrog Films

is a leading source of educational DVDs & videos, with a collection of over 700 titles in these main subject areas:

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Life 5 Series
Kill Or Cure?

India's $4.5 billion dollar pharmaceutical industry that serves the world's poor is at a crossroads.


A printer-friendly version of this page 26 minutes
Directed by Reena Mohan
Produced by Television Trust for the Environment
Executive Producer: Brenda Kelly
Series Producer: Dick Bower
Series Consultant: Jenny Richards



The recent history of drug patents in India has had a significant impact on world health. For over fifteen years, India has been largely self-sufficient as a manufacturer of generic pharmaceuticals. Poor families benefited from India's historic 1970 Drug Patent Law, which granted patents on the process rather than the product. Low costs means it's also been a major supplier in producing affordable drugs for the rest of the developing world, especially Africa and Asia.

Now, India's $4.5 billion pharmaceutical industry is at a crossroads following a new law introduced there in January 2005. TRIPS (Trade-Related aspects of Intellectual Property Rights) is an agreement drawn up by the World Trade Organization between 1986 and 1994 to ensure intellectual property rights are respected within international trade. The government says that despite the new law, they are committed to supplying drugs at an affordable price. But those actually working in the health system have doubts.

The other titles in the series are:

1. Roma Rights - Breaking the cycle of Roma poverty and persecution.

2. School's Out! - Is the private school option better in a Lagos shantytown?

3. Srebrenica - Looking For Justice - Examines the massacre at Srebrenica on its 10th anniversary.

4. Killing Poverty - Has the corruption in Kenya lessened under its new president?

5. The Great Health Service Swindle - Reversing the brain drain in doctors and nurses from developing countries.

6. The Donor Circus - Zambia tries to change the conditions for international aid.

7. For Richer, For Poorer - In Brazil the gulf between the rich and the poor is one of the biggest in the world.

9. The Silent Crisis - The Central African Republic struggles to avoid economic and social chaos.

10. Cash Flow Fever - One in ten people on the planet either send or receive money from abroad.

11. Back In Business? - After 11 years of civil war, can Sierra Leone expect tourism to improve the economy?.

12. Kosovo - A House Still Divided? - Resentment and property ownership issues remain as the UN Housing Property Directorate Mission ends.

13. Trouble In Paradise - Local inhabitants of the Maldives wait for promised tsunami aid.



Grade Level: 7-12, College, Adult
US Release Date: 2006     Copyright Date: 2005
DVD ISBN: 1-59458-591-1     VHS ISBN: 1-59458-590-3




Reviews
"The visual impact of the gripping documentaries in the Life 5 series make them extremely powerful teaching tools for university, and indeed, other classrooms. In succinct episodes they raise and contextualise some of the most critical issues in the world today. These episodes are produced in an extremely objective manner and allow an audience easily to come to grips with an array of complex problems. They ought to be an indispensable part of the teaching curriculum."
Dr. Jeremy Sarkin, Visiting Professor of International Human Rights, Tufts University

"The importance of these films is that they are intended to raise awareness about global issues in young people, and can be used by anyone for this purpose. The quality of the films is excellent. They are documentaries about the U.N. Millennium Development Goals and include brief interviews with people who are actually involved in MDG programs, from various institutions and from the grassroots to executive level...The objective evidence about the current global crisis of insecurity, poverty, gender inequalities, environmental degradation, and lack of international cooperation is presented in a way that is both realistic and non-inflammatory.


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DVDs include public performance rights.




Kill Or Cure?


"The visual impact of the gripping documentaries in the Life 5 series make them extremely powerful teaching tools." Dr Jeremy Sarkin, Visiting Professor of International Human Rights, Tufts University


Links
www.tve.org (The producer's web site)
www.tve.org/lifeonline/index.cfm?aid=1746 (Producer's resources)


Awards and Festivals
American Public Health Association Film Festival
Finger Lakes Environmental Film Festival

Subjects
Anthropology
Asian Studies
Business Practices
Ethics
Globalization
HIV/AIDS
Health
Human Rights
Humanities
India
Millennium Development Goals
Science
Technology
Society

Social Justice
Sociology
United Nations


Related Titles

Patents and Patients
India battles HIV/AIDS using generic drugs.

Paying the Price
Pharmaceutical companies block generic drugs, threatening the lives of millions of Africans with AIDS.

The Cost of Living
AIDS drugs unaffordable in developing countries.

Patently Obvious
International patent regulations only protect multinationals.

Life 4
A 27-part series about global efforts to achieve the UN Millennium Development Goals.

Life 3
A 12-part series about Globalization and its effect on ordinary people and communities around the world.

City Life
22-part series examining the effect of globalization on people and cities worldwide.

Life
30-part series that looks at the effect of globalization on individuals and communities around the world.

... more Reviews


Children are the future. Educational materials such as the Bullfrog Films are very important for the future of both humanity and the human habitat...The Bullfrog Films certainly can and should be shown to children, especially to high school students. But these films are most appropriate for those who prepare the children for responsible citizenship, including global citizenship. They are certainly appropriate for parents who want their children to know about the need for human solidarity and environmental sustainability. And, they are most appropriate for training teachers to plant the seed of global concerns in their students' minds and hearts."
Luis Gutierrez, Editor, Solidarity, Sustainability, and Non-Violence Research Newsletter


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