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Evolution of Organic
The Story of the Organic Movement

The story of organic agriculture, told by those in California who built the movement.


A printer-friendly version of this page 86 minutes
SDH Captioned>>

Directed by Mark Kitchell
Writer: Mark Kitchell
Editor: Robert Dalva, ACE
Director of Photography: Vicente Franco
Music: Gary Malkin, Dan Alvarez
Animation & Graphics: Nick Stern
Narrator: Frances McDormand





"Superb documentary...We learn that organic...is a critical lens on the major social and environmental developments of the late twentieth century." Liz Carlisle, Environmental Sciences, Stanford Univ.
Accepting pre-release orders now!

[Note: The filmmaker of Evolution of Organic can attend your event, host a discussion, or give a keynote address. He can also participate by Skype. To inquire about inviting Mark Kitchell to take part in your screening, please contact mark [at] evolutionoforganic [dot] com.]

Mark Kitchell's follows up A FIERCE GREEN FIRE with EVOLUTION OF ORGANIC, which brings us the story of organic agriculture, told by those who built the movement. A motley crew of back-to-the-landers, spiritual seekers and farmers' sons and daughters rejected modern chemical farming and set out to invent organic alternatives. The movement grew from a small band of rebels to a cultural transformation in the way we grow and eat food. By now organic has mainstreamed, become both an industry oriented toward bringing organic to all people, and a movement that has realized a vision of sustainable agriculture.

This is not just a history, but looks forward to exciting and important futures: the next generation who are broadening organic; what lies "beyond organic"; and carbon farming and sequestration as a solution to climate change -- maybe the best news on the planet.

The film is divided into four "acts".

Act I: Origins - Looks at the beginning of the organic movement in California when the 60s counter-culture moved back to the land.

Act 2: Building Organic - Follows the development of increasingly effective organic farming techniques concentrating on the soil and the microbial life within it.

Act 3: Mainstreaming Organic - Organic booms, growing 20% annually for two decades.

Act 4: Organic Futures - The next generation of organic farmers as well as carbon farming and sequestering carbon dioxide hold out great hope for combating climate change.



Grade Level: 10 - 12, College, Adults
US Release Date: 2017     Copyright Date: 2017
DVD ISBN: 1-941545-94-7



Reviews
"Superb documentary...We learn that organic is far more than a set of agricultural methods: it is a critical lens on the major social and environmental developments of the late twentieth century: from climate change to economic restructuring to urbanization. This film is an excellent resource for instructors in both the natural and social sciences looking to shed light on the interface between the social and natural worlds - and a hopeful case of a community of people dedicated to a more sustainable future."
Liz Carlisle, School of Earth, Energy and Environmental Sciences, Stanford University, Author, Lentil Underground: Renegade Farmers and the Future of Food in America

"Evolution of Organic hits all the right marks as a great follow up to A Fierce Green Fire! The film is a great resource to spark discussions on the history, identity, corporate explosion, tension over regulations, issues of labor and justice, and economics of the movement and the industry. Most importantly, Evolution of Organic highlights hopeful possibilities with a look to the future."
Paul Stock, Assistant Professor, Sociology and the Environmental Studies, University of Kansas

"The history of the organic movement is as important to the integrity of organic foods as the history of the United States is to the integrity of our democracy. The Evolution of Organic will be enlightening for many organic activists and consumers, but it should be required viewing for all organic rule-makers, certifiers, distributors, and producers of organic foods."
John Ikerd, Professor Emeritus of Agricultural Economics, University of Missouri, Author, Small Farms are Real Farms, and Crisis and Opportunity: Sustainability in American Agriculture

"Through careful, thought-provoking interviews, Evolution of Organic provides fascinating insight into the experiences and motivations of some of the pioneers of organic agriculture...The film's final chapter, which explores the current generation of young organic entrepreneurs and advocates, is particularly eye-opening."
Michael Haedicke, Professor of Sociology, Drake University, Author, Organizing Organic: Conflict and Compromise in an Emerging Market

"Evolution of Organic provides a great introduction to the history of the organic movement. It addresses many of the controversies that surround the ongoing effort to create a just and sustainable food and agriculture system."
Dr. Brian Obach, Professor of Sociology, Director of Environmental Studies, SUNY- New Paltz, Author, Organic Struggle: The Movement for Sustainable Agriculture in the United States

"Evolution of Organic helps us understand how the current organic food system came to be, and urges the next generation to think of that system not solely as a source of nourishment, but as a pathway toward soil regeneration, social justice and entrepreneurial opportunity. In the classroom and the community center, this film will stimulate dialogue about the current state and the future one of most important developments in food production."
Gary S. Kleppel, Professor Emeritus of Biological Sciences, University at Albany-SUNY, Owner/Operator, Longfield Farm

"Many of us buy and consume organic food every day, but few of us know its history...This documentary will make you nostalgic for a time a time when organic was still a revolutionary idea."
Krista Holobar, Civil Eats


PURCHASE >>
DVD $350
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DVD $95
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DVD Features
DVD includes SDH Captions for the deaf and hard-of-hearing, and scene selection.

Links
The Film's Website


Awards and Festivals
Vancouver International Film Festival
San Francisco Green Film Festival
Bioneers Film Festival
Carmel Film Festival

Subjects
Activism
Agriculture
American Studies
Business Practices
Climate Change/Global Warming
Conservation
Ecology
Economics
Environment
Environmental Ethics
Food And Nutrition
Geography
History
Sociology
Sustainability
Sustainable Agriculture
Western US


Related Titles

The New Green Giants
Examines the complex and controversial world of today's exploding organic food industry.

Beyond Organic
A model of community supported agriculture in the midst of suburban sprawl.

Food For Change
The deep history of cooperatives in America -- the country's longest-surviving alternative economic system.

A Fierce Green Fire
The documentary of record on the environmental movement.

My Father's Garden
Explores sustainable agriculture and the contrast between chemical and organic farming.

Truck Farm
Blending seriousness and whimsy, filmmaker Ian Cheney explores the promise and perils of urban farming.

Good Food
An intimate look at the farmers, ranchers, and businesses that are creating a more sustainable food system in the Pacific Northwest.

Future Food
With 9 billion people on planet Earth in the year 2050, this 6-part series examines how we will feed ourselves in the 21st century.

DIRT! The Movie
The story of Earth's most valuable and underappreciated source of fertility, from its miraculous beginning to its crippling degradation.

After Winter, Spring
An intimate portrait of an ancestral way of life under threat in a world increasingly dominated by large-scale industrial agriculture.

Cultivating Kids
On South Whidbey Island, WA, a school farm shows that a garden can be a valuable addition to the curriculum while encouraging a healthy diet.

Cuba: The Accidental Revolution - Pt. 1
Examines Cuba's response to the food crisis created by the collapse of the Soviet Bloc in 1989.

Deconstructing Supper
A leading chef investigates food safety in the age of GMOs and industrial agriculture.


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